Local SEO is centered around increasing your search visibility in the community you conduct business. In short, yes – Google Reviews do have an impact on SEO, and they do for a variety of reasons. However, even the spiders that crawl your website and determine your search ranking also are paying attention to what customers have to say. Getting positive reviews on any platform (Facebook, Yelp, Google, etc.) is a great indicator for prospective buyers that your brand is one they can trust. I probably wouldn’t be writing this article if they didn’t. With this blog article, we will break down the way Google Reviews influence your local SEO and how you can work to drive more reviews from your customers. Though there are an assortment of items that impact the Google algorithm, the amount (and quality) of your reviews does certainly factor into how your website is ranked. While crowd-sourced websites like Yelp will give preferential treatment to companies who have received many (mostly positive) reviews, it’s been less clear how exactly Google prioritizes reviews for local SEO. However, one of the areas that doesn’t get talked about as much is your Google Reviews. If you’ve spent any time looking into improving your SEO, you’ve also learned that page speed, mobile friendliness, domain authority, and links can have a significant impact on how you rank for important keywords. Those felt like the areas that I had the most control over and that I could modify in a way that would make immediate improvements to my search rankings. Initially, my focus was on my page content and onsite SEO (header tags, meta descriptions, keyword phrases, and the like). Gone were the days of carefree building on SquareSpace and WordPress I was officially self-diagnosed as an SEO addict. I tried to manage the size of my header images so as not to impact page speed, acquire backlinks to my site, and stuff meta descriptions with keywords to try to bolster my rankings. When I first got into digital marketing, optimizing my websites with search engines in mind took over my life.
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